Bram Cohen ([info]bramcohen) wrote,
@ 2008-05-14 06:15:00
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American Idol
The technique for building tension on American Idol is an interesting one. Rather than tell you who came out on top each week, they instead tell you who came out on the bottom, giving the impression that it's an active competition which anyone can win. The truth is quite a bit more boring. If you look at the previous season eliminations, in four of the six seasons the eventual winner was never in the bottom group, and the earliest the eventual winner was in the bottom group was in the sixth show. So the show could instead knock out a third of the top 12 on the very first show, and probably not have changed the eventual result in any of the contests thus far. Chances are that in most seasons the eventual winner starts getting the most votes early and stays that way every episode.

Does this mean that American Idol would do a better job of picking the winner if it had stayed with the format of the first few seasons, where votes were used to advance competitors through to the finals? Probably, but there's a distinct lack of any criterion with which to measure 'better'. Yes, votes are more representative of later votes than the judge's judgment, and if the pool of people is bigger there's a greatly reduced chance that there won't be any decent competitors in it (as happened in season six, yeesh), but the only measure available for determining how accurate voting was is later album sales, and those have some very wacky things going on.

Looking at the American Idol top sellers one thing stands out: in most of the seasons, exactly one finalist sold over a million albums, with a big gap below that. The exceptions are season 2, which had two, and season 6, which had none (see aforementioned observation about complete lack of talent in season 6). Apparently the show's producers pick exactly one singer to put some real marketing muscle behind each season, and let the others sell however many they happen to sell. The other thing which stands out is that with the exception of Kelly Clarkson, the first season winner, not a single top seller has sold more than half as many copies of their second album as their first, strongly implying that almost all of their sales are due to Idol-related publicity, with complete failure to build a fanbase on their singing merits alone.

Clarkson was the huge exception to that rule. She sold more than twice as many copies of her second album as her first. My guess is that had American Idol not lucked out with Clarkson in the first season, it would be viewed as having no legitimacy as a source of new talent whatsoever.



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[info]ozz314
2008-05-14 04:05 pm UTC (link)
I concur. I haven't done any real analysis, but from observation, it looks like longevity for anyone with talent lasts longer if they don't do any talent shows. People who become legendary use their talent for fun, not to win contests or earn money.

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I hear you
[info]booger_dawson
2008-05-14 05:24 pm UTC (link)
I hear you mannnn. I think Clarkson lucked out because like you said she was the first and it was a new program series to the USA. Plus they always do that back log of how a contestant had it hard before they got on the show (trying to win hearts of America)etc. I remember seeing her in people magazine (or something similar)they did a whole layout on her. She was talking about all the crappy jobs she has had, and how it was hard for her when her electricity got cut off. This probably helped sales, because millions of people read people magazine and the reactions were probably "awwwwww..sniff sniff, im going to help her out and buy her CD."

But in general, it seems like a factory workshop. Bring them in, get advertising for the show, win hearts of America for the top contestants, Sign artist for 2 records,release CD, make profit,drop the artist, rinse and repeat.

Hopefully someday we can get decent music back on the market, the sh*t these days is so posh, like EMO music and the word web 2.0 lol. Most of the music around is just bullshit with no meaning not that every song needs to have a specific meaning. But it would be nice to listen to a hip hop song or a rock song where the artist is capable of writing more then 2 sentences with a 2 minute repeating chorus.

Bram, any punk bands or bands in general you like. Please post a reply, I am need of some decent music.

- Booger

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Oh Yeah....
[info]booger_dawson
2008-05-14 05:31 pm UTC (link)
By the way, I heard William Hung's album "Hung for the holidays" is pretty damm good hahaha.

Take care Bram...good to see you blogging man its been a while, or its been a while since I checked out your journal haha Cheers!

- Booger

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[info]motris
2008-05-14 07:46 pm UTC (link)
I've often wondered, on many of these vote-based shows, how the results would change if instead of voting for who you want to keep, you vote for who you want to go. I don't know if it would fix the "best singers going home 4th" problem, but it would be a complete flip of how it is done now.

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[info]bramcohen
2008-05-14 09:50 pm UTC (link)
You're free to do that today, at least in the statistical sense. Simply pick which one you like the least, and pick randomly among all the others to vote for. Most people don't do that though, so making that change would have a real impact on voting behavior. It's also true that the amount you can hurt someone with one vote is 1/(n-1) where n is th number of candidates, while the amount you can help someone is 1, so statistical negative votes are much weaker than straightforward positive votes.

The 'best singers going home fourth' problem probably has a lot more to do with the way votes are counted than anything else. Rumor has it that their anti-ballot-box stuffing techniques are largely ineffective, so the winners are decided by people with scripts to send text messages and 12 year olds who speed dial votes over and over again. There's actually commercial software to do the speed dialing for you, believe it or not.

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[info]mega
2008-05-14 11:07 pm UTC (link)
Those sales stats are interesting, yet not surprising.

Even though Clarkson is at the top of that list, I recall a couple of years ago her postponing/cancelling her tour due to lack of ticket sales.

I think Carrie Underwood has the best shot of those on the list purely because country artists can play on into their 60s or so, while mainstream care about the appearance of their superstars. I personally think Daughtry has the second best chance, as I think he had the most talent and ability to deal with people.

As for right now, it's all about the judges and Seacrest. The contestants are just a meat market where according to TMZ type reporters say that producers predetermine who to write hits for long before the top 10. I remember this current season they said that David Archuleta and David Hernandez had the best shot at winning and producers were writing for them already. I don't think anyone thought the third David (Cook) would still be there. But it's all so boring now when you have a rough idea who the top 4 are going to be from the top 10 or earlier.

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[info]night_princess
2008-05-17 12:45 am UTC (link)
I hope you don't mind me commenting in your journal, but your analysis is fascinating and brilliant.

I have a different take on it, though. I think American Idol is an interesting response to mp3 piracy (although I don't know if the strategy was intentional on the part of Big Media or not). It's like Big Media is convinced that they do bring a lot to the table for the artists, that they do add significant business value for the talent, and that they're entitled to keep the millions of dollars from CD sales that the public doesn't want to pay because they believe those dollars belong to the artist.

If Big Media can take any random person per season and make them a star that sells lots of records for a season, then doesn't it seem to lend credence to Big Media's assertions that their marketing power sells music and that they're entitled to keep most of the money they get from CD sales? If they drop each American Idol success they create after the first album, then the artists themselves get the message that Big Media created them, and they should be grateful for anything they get, so they don't demand as much.

Honestly, I don't think even Clarkson had much talent. Listening through her stuff, she seems to have a rather limited range of expression. I think Big Media just did a better marketing spin on her during the first season to establish American Idol. Maybe Clarkson demanded too much, and Big Media decided it was a mistake to pamper the winner too much for too long. I don't think American Idol's purpose is to identify new talent; I think they're in it to make money. I agree with booger_dawson's comment about American Idol being a factory workshop. I think Big Media in general has been like that for decades. Granted, Big Media has lucked out over the years and had some honestly good talent, which helps keep people interested in pop music and hungering for more, but I don't think true talent shows up often enough to keep Big Media profitable. So, in order to survive, over the years, Big Media has honed their techniques and formula for convincing people to buy and crave mediocre music.

At this point, I think it's become too complex to decide how much of the public's demand for music is due to the artists being truly talented and how much of it is fabricated desire generated by the Big Media marketing machines. I'm not convinced that we have as much free will as we think we do, and there's probably some subconscious biasing effect from all that music playing at us to wake us up, when we listen to the radio and flip stations, in the background of movies and TV shows, and while we shop or get our teeth cleaned and our hair cut.

Disclaimer: I actually haven't watched even a single episode of American Idol. I also admit to being quite susceptible to Big Media's marketing engine. And, humans are fickle, and no matter how Good Big Media's marketing engines might be, using mathematical formulas on human behaviors is going to miss every so often, so that might've been what happened during season six.

Thank you for the very interesting post!

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