Bram Cohen ([info]bramcohen) wrote,
@ 2008-05-16 03:13:00
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xkcd seo
Here's an interesting search query challenge for relevancy ranking: xkcd metallica. Currently google doesn't, but yahoo does, give the right answer.

Let this be a lesson to you. If you want your web site to show up in search queries, and have words encoded in audio, video, or images, include a transcript!

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[info]hub_
2008-05-16 11:28 am UTC (link)
and this post is now #2 on the Google query.

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[info]bramcohen
2008-05-17 01:20 am UTC (link)
And now it's #2 on Yahoo, with an interesting transcription script slightly down the page. Apparently Yahoo is really big on relating keywords.

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[info]asynja
2008-05-16 12:05 pm UTC (link)
And you can also put meta tags IN audio/video/images/pdfs and such :) I miss doing pure SEO dammit.

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[info]booger_dawson
2008-05-16 04:33 pm UTC (link)
Trippy mann.... Why does yahoo get it, but google doesn't on the results? Could this mean Yahoo is a better search engine Vs Google? Or is this more of a developer problem when listing keywords for search engines etc?

- Booger

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[info]bramcohen
2008-05-16 04:50 pm UTC (link)
It's a tricky relevancy match because the word 'metallica' doesn't appear on the page itself, only on pages which link to it.

Yahoo and Google have their strengths and weaknesses. Sometimes one does it better, sometimes the other. Google does a little bit better on average on searching more documents and finding recent stuff. I'm personally fond of Yahoo's suggested queries feature. At this point there isn't a clear winner in a shoot-out between them.

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[info]flipzagging
2008-05-16 06:57 pm UTC (link)
Google has gotten this right for me once. My name is pretty unusual, but it didn't appear on any of my Flickr pages. Nonetheless it used to be the top hit for my name.

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[info]kalie_b
2008-12-16 03:53 pm UTC (link)
Well it seems to be that things are a little bit off the road here, xkcd metallica is not exactly one of my first options in any search engine. Thanks for the lesson, I am expecting to see more examples like this in the future, it can get pretty confusing, don't you think? So far I had the chance to learn basic things about SEO techniques from an Orange County SEO expert, apparently thinks constantly change in this field, that's what makes it so challenging.

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xkcd seo
[info]seokev
2009-02-23 09:11 am UTC (link)
Yes I agree with this, you should always transcribe any important material for audio / video into text, both for visitors who don't have speakers (many people in office environments don't have speakers or even sound cards) and of course for SEO purposes.

Cheers


Kev

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